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Stay local for the Spring Festival “heats” the nighttime economy

中新网绍兴2月14日电(记者 项菁)庞大的就地过年队伍如何与消费,尤其是夜间经济碰撞出“火花”?
China News Service, Shaoxing, February 14 (Reporter Xiang Jing) How does the huge stay local for the Spring Festival team collide with consumption, especially the nighttime economy?

游览古镇、赏灯会……这几天,来自摩洛哥的哈马扎·伯那特曼和几位外国朋友一起,体验了一把“中国年”,“中国的传统灯会不仅很漂亮,还很有文化底蕴,很喜欢。”
Visiting ancient towns, admiring lantern shows… In the past few days, Hamza BENATMANE from Morocco with his foreign friends have experienced a “Chinese New Year”, he said, “Chinese traditional lantern shows are not only beautiful but also rich in culture. I like it very much.”

书圣故里夜色。——宋敏敏 摄
The night of calligraphic prodigy Wang Xizhi’s hometown. —Picture taken by Song Min Min

哈马扎·伯那特曼来到中国已有5年,走过上海、杭州等城市,两年前机缘巧合之下来到“亚洲最大布匹集散中心”绍兴柯桥创业。
Hamza BENATMANE has been in China for 5 years. He has traveled to Shanghai, Hangzhou, and other cities. Two years ago, by chance, he came to “Asia’s largest textiles fabric distribution center” located in Shaoxing Keqiao to start his business.
“这是我在中国度过的第二个春节了。去年因为疫情被关在屋里,今年终于有机会走出来看看,在夜色中感受到了欢乐喜庆的‘中国年’。”  
“This is the second Spring Festival I have spent in China. Last year, I was locked indoors because of the 2019-nCoV.This year I finally had the opportunity to come out and have a look. I felt the joy and festive of ‘Chinese New Year’ in the night.”

柯桥鲁镇夜景,民众欣赏“鲁迅笔下的社戏”。当地透露,有诸多就地过年的外来务工者前往。  ——孟文娟 摄
The night view of Lu Town in Keqiao, the Audience watched the “community drama written by Lu Xun”. The locals revealed that there were many migrant workers who went to celebrate the New Year. ——Picture taken by Meng Wenjuan

传统新春灯会、城市灯光秀、景点夜间游……中国传统新春佳节以及倡导“就地过年”的浓厚氛围下,夜幕中的城市流光溢彩,纷纷开启“夜间模式”。留居中国各地的外籍工作者、异地就业者们走出房门,在夜色中赏灯、祈福、游玩,透射浓浓年味,“催热”新春夜间经济。  
Traditional New Year Lantern shows, city light shows, night tours of scenic spots…Under the traditional Chinese New Year Festival and the strong atmosphere of advocating “stay local for the Spring Festival”, during the night, the city is full of brilliance, and “night mode” is turned on. Foreign workers living in various parts of China walked out of the room to admire the lights, pray for blessings, and play in the night, reflecting the strong flavor of the New Year and “stimulating” the nighttime economy of the New Year.
浙江省社会学会会长杨建华受访时分析,挂灯笼、看花灯自古是春节传统习俗,这些年各地又在倡导发展夜间经济,同时在特殊的防疫背景下,中国超1亿人选择就地过年,“上述因素的叠加,自然会拉动夜间消费的增长。”
During the interview, Yang Jianhua, president of the Zhejiang Sociological Society, analyzed that hanging lanterns and watching lanterns have been traditional Chinese New Year customs since ancient times. In recent years, various places have advocated the development of the nighttime economy. At the same time, under the background of special epidemic prevention, more than 100 million people in China choose to celebrate the New Year locally. “The superposition of the above factors will naturally drive the growth of night-time consumption.”
放眼中国,北京石景山古城南路步行街的迎新春灯光秀五彩斑斓,吸引了不少民众前往“打卡”;在“英雄城市”武汉,春节长江灯光秀点亮两江四岸,民众携家人前往观“光”、合影;杭州钱塘江畔,一场场牛年贺岁版主题灯光秀如期上演,电子红包等春节新元素在光影中呈现。
Looking at China, the welcoming New Year light show on the pedestrian street of Shijingshan Gucheng South Road in Beijing is colorful, attracting many people to “check-in” and take group photos. along the Qiantang River in Hangzhou, the Lunar New Year theme lighting show was staged as scheduled, with electronic red envelopes and other new elements of the Spring Festival presented in light and shadow.
逛西湖、看大运河,逛夜市、赏灯光秀,留杭过年的重庆小伙宋奇开启了“杭州七日游”,“平日里工作忙,趁着这段时间休息,就当旅游了。”  
Visiting the West Lake, watching the Grand Canal, visiting the night market, and enjoying the light show, the Chongqing guy Song Qi, who stayed in Hangzhou for the Chinese New Year, started the “Hangzhou Seven-Day Tour”, he said, “I am busy with work on weekdays and take a break during this period of time, so I’m going to travel.”
夜色里的小县城也充满了年味,夜间消费火热。  
The small county in the night is also full of new year flavors, and night consumption is hot.
街头挂满小灯笼、县府广场花灯缤纷、沿街商铺亮灯营业……在浙西南遂昌县,夜色下的小县城被灯光扮靓。仅县府广场一侧,就有模拟钓鱼、套圈游戏、陶瓷彩绘,以及夜宵小吃等众多“地摊经济”。  
The streets are full of small lanterns, the county square is colorful, and the shops along the street are lit for business… In Suichang County, southwestern Zhejiang, the small county town at night is decorated by lights. On the side of the county square alone, there are many “market stalls” such as simulated fishing, ring games, ceramic paintings, and late-night snacks.
“因为工作和防疫原因,第一次在外地过年。”大年初二晚上11点许,27岁的杜俊康和女朋友来到一家烧烤摊前,开启了“夜宵模式”。  
“Because of work and epidemic prevention, this is the first time to celebrate the Chinese New Year outside.” At about 11 pm on the second day of the Lunar New Year, the 27-year-old Du Junkang and his girlfriend came to a barbecue booth and started the “night snack mode.
“虽然没有返乡,但杜俊康觉得并不孤单,反而可以体验异乡年味,“相比白天,遂昌县城的夜晚到处张灯结彩,更值得一看。而且晚上出来游玩的人特别多,感受到了浓浓的节日气氛。”
Although he did not return to his hometown, Du Junkang felt that he was not alone. Instead, he could experience the taste of a foreign country. “Compared with the daytime, the night in Suichang County is full of lights and colorful decorations, which is worth the sight. And there are so many people who come out to play at night. It’s a wonderful holiday atmosphere.”
此外,作为春节“新民俗”的“看电影”,在上座率受限的防疫背景下,“春节档”仍展现出巨大爆发力。中国国家电影局发布数据显示:农历正月初一中国电影票房超过17亿元人民币,刷新了2019年创造的单日票房纪录。  
In addition, as the “movie watching” of the “new folklore” of the Spring Festival, the “Spring Festival stalls” still show great explosive power in the context of epidemic prevention with limited attendance. According to data released by the National Film Administration of China, the box office of Chinese movies exceeded RMB 1.7 billion on the first day of the first month of the lunar calendar, breaking the single-day box office record set in 2019.
杨建华谈及,春节期间,就地过年民众趁着热闹走出家门,催生了灵活就业的发展,带动了餐饮业、旅游业等相关行业的火热。  
Yang Jianhua mentioned that during the Spring Festival, people who stay local for the Spring Festival took advantage of the excitement to go out of their homes, which gave birth to the development of flexible employment and drove the enthusiasm of the catering industry, tourism, and other related industries.
除了光影技术点亮夜色,民众踏着夜色消费、游玩,在疫情防控的大环境下,中国多地使用自动测温系统、防疫机器人等“黑科技”守护夜间经济,让民众过节更有安全感。(完)
In addition to light and shadow technology lighting up the night, people spent and played in the night. In the general environment of epidemic prevention and control, many places in China use “black technologies” such as automatic temperature measurement systems and epidemic prevention robots to protect the nighttime economy and make people more secure during the holidays. (End)

责任编辑:郭梦媛
Editor in charge: Guo Mengyuan

翻译:陆彤、Jacob
Translator: Lottie, Jacob

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